We last spoke of submitting to search engines and sub-search categories within those engines (i.e. mobile browser for Yahoo). Let’s first clear some common misnomers that neophyte SEOs or Web Marketers make which is to think there’s lots of emphasis to be placed on submitting to the engines. A more crucial factor than submitting is to make your web pages (that you want crawled) accessible to the robots and the crawlers. A Robot Txt. File is very crucial more related information can be found here: robot txt. file as well as on RobotsTXT.org.
My final thought, of the Talk Show Host variety on Search Engine Submissions is that more or less it’s likely to follow fate of the ubiquitous and now almost completely defunct act of meta-tagging, which was completely abused by keyword stuffing and other asinine acts. The only tag that’s still relevant and likely always will be is the title tag, which can be very useful to indexing your website so long as you employ it’s use appropriately … more on that next time.
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Getting a site indexed can often feel just about as cumbersome as trying to round up dozens and dozens of helium-filled balloons released into breezy air. And we all know that’s freaking hard.
Well, one step of the SEO process, albeit the last and probably the seemingly easiest one, is to submit your URL and web site to the search engines; in the hopes that they’ll crawl and thus index your site. Ahh, sounds easy enough right? Just enter your URL and the little search bots will crawl your site … ooh that tickles … but feels kind of good, getting crawled by the GoogleBot, or MSNBot — not sure what Yahoo refers to theirs as. YahooBot sounds like something out of an Ali G skit.
Anyhow, so back to the matter at hand: submitting your site in the hopes it’ll get crawled. Well, I gotta surprise for you. Submitting often doesn’t help your site at all … generally speaking, unless it’s done in the proper outlet in the proper context. Example: you wouldn’t want to submit a site into Yahoo’s Mobile Search unless your site is Mobile Browser compatible and if you’re not sure if it is … it’s likely not! To be continued …
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Search Engines seem to be all the rave these days. What with search being the second highest activity on a PC, second only to emails, the topic has become rather heated amongst SEO(s) and people involved in SEM and search engine optimization in general.
Google’s obviously been dominating the search engine marketplace for sometime, mainly due to having great results. But what happens when the search giant’s contextual advertising business begins to wane due to the ever-menacing monster at their door known as click fraud. PPC (pay-per-click) ads, otherwise known as contextual ads are their number one source of profit. So has the search giant known all along that click fraud could be their downfall? Is that why they’ve diversified their product base with all kinds of other tools and revenue streams - albeit really cool ones - such as froogle, Google maps, Google earth … the list goes on and on. How does MSN, Yahoo & EBay feel about that? Not too good. Toes are being stepped on. People’s livelihoods are being threatened.
I see some major acquisitions taking place in the next few years, by firms such as Yahoo, MSN & EBay - they’re already occurring. I also see mergers on the horizon … this is all coming from a crystal ball, I’ll have you know … but seriously, it doesn’t take a genius or an analyst to tell you: there are some major power plays going down and battle lines being drawn. At the end of the day, the winner will be the one who has the end-user in mind, not the advertisers … and my fear is the former is what brought Google to the forefront and made it a huge bang, but the latter is what made them rich … and as the cliché goes: Money Changes Everything.
New rule (gotta love Bill Maher): All cliché’s are otherwise known as official truth. Don’t get them mixed up with generalizations or stereotypes though!
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